Public Experience: Content & Outreach Branch Chief

Basic Information

Open to U.S. citizens or nationals (residents of American Samoa and Swains Island). Subject to background check.

Supervisory Status: Supervisory

Job Title: Public Experience: Content & Outreach Branch Chief

Official title in USAJOBS: Supervisory IT Specialist (INET)

Number of vacancies: 1

Location: Anywhere in the U.S. (remote)

Salary: GS-15 ($143,736 - $191,900)

Your salary, including base and locality, will be determined upon selection, dependent on your actual duty location. Please note the maximum salary available for the GS pay system is $191,900. For specific details on locality pay, please visit OPM's Salaries & Wages page or for a salary calculator OPM's 2024 General Schedule (GS) Salary Calculator. You can find more information in our compensation and benefits section.

Travel Requirement: Occasional travel may be required up to 10%-20% per year.

Work Schedule: Full time.

Appointment Type: This is a permanent position.

Learn more about the benefits of working at GSA and TTS.

Role Summary

As the Content and Outreach Branch Chief in the PX Portfolio, you will serve as program manager for a division and supervisor for first line supervisors and individual contributors. The PX Portfolio connects the public with needed government programs and services through a suite of products including USA.gov, USAGov en Español, the PX Contact Center, vote.gov, Search.gov, and others. As the Branch Chief, you will be responsible for setting goals and establishing strategic plans for the division in coordination with first line supervisors who will report to you, the Public Experience Director and other Branch Chiefs within the Portfolio. You will also be leading the:

• production, editing, and maintenance of public-facing content strategy activities;
• creation and maintenance of editorial and style guidelines;
• development and implementation of public outreach and promotional activities to maintain and grow audiences; and
• partner and stakeholder management efforts.

You will also supervise and manage staff, including first line supervisors. You will develop best practices and establish frameworks that positively influence our culture and create transparency and equity in our program-related processes. The work will require working with several PX Portfolio teams and collaborating with peers in support of the goals and objectives of TTS and the portfolio. You’ll iterate on current processes and participate in establishing new and more efficient ways to operate. Your work will require thorough documentation that’s easily accessible, and when appropriate, is presented to key stakeholders. Success in this role requires strong leadership, management and strategic thinking skills as well as vast experience in the areas of organizational culture, policy, budgeting, acquisitions, content strategy, communications, and relationship building - especially internal and external partners including other federal agencies, industry partners, non-profit organizations.

Key Objectives

1. Provide coaching, mentorship, and professional development opportunities to first line supervisors and other individual contributors; support employee wellbeing
   • Ensure continued technical excellence and delivery within your team.
   • Communicate regularly with your first line supervisors and team members, within a group environment and in 1 on 1s, to provide mentorship and guidance, and help remove obstacles to their success.
   • Steward staff’s professional development by identifying appropriate training, developmental assignments, and/or details. Incorporate equity and inclusion into training, speaking events, and experiential learning opportunities. Tailor approaches to individuals’ needs.
   • Work with first line supervisors and individual contributors to identify and develop their strengths, helping team members pursue opportunities that enhance their talents.
   • Constructively address situations, issues, and behaviors. Initiate difficult conversations and clearly communicate corrective actions and expectations.
   • Ensure employees receive reasonable accommodations and that team events are accessible.
   • Support the onboarding of new staff.
   • Conduct and document employee performance plans, mid-year, and end-of-year performance evaluations.
   • Responsible for assuring DEIA in recruitment, selection, promotion, training, awards, assignments and special program objectives to effectively use the strength of a diverse workforce.
2. Provide strategic leadership
   • Set the vision for your team, aligning with portfolio vision, mission, and values.
   • Coordinate with your portfolio leadership to develop guidance and organizational communication.
   • Collect feedback to discuss successes and challenges, and share patterns and key feedback with your branch and other portfolio leaders.
   • Research, develop, and encourage content and outreach best practices and create space for experimentation and iteration.
   • Develop and implement in coordination with your first line supervisors and the Portfolio leaders a system for performance measures to set goals and determine overall impact.
   • Set strategy for knowledge management such that key information is carried forward and easily accessible to new team members, to make the program resilient to turnover.
   • Maintain a work environment of respect, diversity, equity, inclusion, accessibility, mutual support, flexibility, collaboration, continuous learning, and commitment to user needs. Ensure all perspectives are valued and included.
   • Uphold TTS values of inclusion, integrity, and impact.
   • Promote transparency in how decisions are made. Regularly include others in planning and decision-making.
   • Represent TTS to external parties, such as speaking at conferences, writing blogs, or speaking to the press.
   • Ensure Equal Employment Opportunity (EEO) regulations are followed throughout recruitment, hiring, and selection processes.
3. Provide content strategy and outreach technical leadership to team members
   • Ensure continued technical excellence and delivery within your team.
   • Manage and direct highly complex and innovative projects related to the development of content and outreach strategies for products, platforms, or services to the public.
   • Find entrepreneurial and creative solutions to organizational challenges.
   • Help teams align on and adhere to shared processes, maintain high standards, and resolve conflicts. Connect teams to resources, amplify team successes, and help teams to pivot or adapt as needed.
   • Identify risks to project delivery and seize opportunities.
   • Promote collective success; make time for collaborative decision-making in project work; acknowledge how others’ contributions led to achievements; and create shared ownership of success, risks, and accountability.
   • Incorporate diversity, equity, inclusion, and accessibility practices into project work. Identify power dynamics within teams and with partners, and respond thoughtfully. Create equitable space for all team members.
   • Develop and maintain positive relationships at various levels within an organization and champion diversity, equity, inclusion, and accessibility.
   • Collaborate across organizations to build strategic relationships, achieve common goals, and to resolve sensitive issues.
   • Advocate for agile and user-centered principles so that stakeholders and partners understand the value these practices bring.
   • Ensure project teams align on and adhere to shared processes, maintain high standards, resolve conflicts, and pivot or adapt as needed.
   • Ensure project teams research, develop, and encourage content and outreach best practices and create space for experimentation and iteration.
   • Cooperatively negotiate disagreements and mediate compromises.
4. Build institutional expertise around content strategy and outreach practices
   • Stay on top of new trends and technologies and how they could help solve government problems.
   • Direct and share insights and opinions with other content and outreach leaders and practitioners within the organization, contributing to our growing culture of content strategy and public outreach and engagement.
   • Use effective research design methods to collect and analyze quantitative and qualitative feedback from customers & stakeholders to evaluate the success of our content and outreach efforts.

How to Apply